Paid Advertising
Most ad accounts are busy without being productive. Impressions climb, the dashboard looks healthy, and the phone rings no more than it did before. The job is turning budget into enquiries you can actually book.
What this actually is
Managed advertising on Google, Meta and TikTok — campaigns built, written, launched and adjusted every month by a person who is watching what happens after the click, not just the click.
The goal is one number: how much it costs to get an enquiry worth having. Everything else — impressions, reach, engagement — is diagnostic. Useful for working out what to change, useless as a measure of whether it worked.
What's included
- Campaign structure built around what you actually sell, not a template
- Ad copy and creative written and tested, then rewritten when the data says so
- Audience and keyword targeting aimed at people who can buy from you
- Landing pages checked so paid clicks do not arrive somewhere that loses them
- Conversion tracking set up properly, so the numbers mean something
- A monthly report in plain English: spend, enquiries, cost per enquiry, and what changes next
Who it suits
Businesses that can handle more work than they are getting, and want it sooner than SEO can deliver. Paid advertising buys attention immediately — the moment you stop paying, it stops.
It is a poor fit if nobody answers the enquiries it generates. Paying for leads that sit unread until tomorrow is an expensive way to disappoint people, which is why this often gets paired with something that responds instantly.
How the money works
Your ad spend is separate and goes straight to the platform on your own account. Moxlift never takes a cut of your budget and never holds your money.
You keep the ad account, the pixel, the audiences and every bit of data in it. If we part ways, none of it moves — which is deliberate, and not how every agency does it.
The management fee is monthly and scales with how much work the account needs. It is quoted after a conversation about what you sell and where you are now.
Common questions
Can you guarantee a certain number of leads?
No, and be careful with anyone who does. Results depend on your market, your pricing and your competition. What is promised here is that you will always see exactly what was spent, what came back, and what is changing next month.
Which platform should I be on?
It depends on whether people are actively searching for what you sell or need to be shown it. Search advertising catches existing demand; social advertising creates it. Often the honest answer is start with one and do it properly.
Do I need a new website first?
Sometimes. If your current site loads slowly on a phone or hides the way to get in touch, paid traffic will expose that quickly. If that is the case, it is worth saying so before you spend.
Want to know if this is worth doing?
Tell us what is happening in your business and you will get a straight answer about whether this would help — including if the answer is no. Nothing to pay for the conversation.
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