Social Media
Most business social accounts post because they feel they should, and it shows. The accounts that work are the ones answering questions customers actually have.
What this actually is
Content and creative for the platforms your customers genuinely use — planned, produced and posted, rather than left to whoever has a spare ten minutes.
The measure is not follower count. It is whether people who could buy from you are seeing you, remembering you, and getting in touch. A small audience of the right people beats a large one of the wrong ones.
What's included
- A content plan built around what customers ask before they buy
- Posts produced and scheduled on a consistent rhythm
- Creative made for how each platform is actually watched, not one asset reposted everywhere
- Captions written to be read by a person, not by an algorithm
- A monthly summary of what landed and what did not, with the next month adjusted
What social will and will not do
It builds familiarity. People buy from businesses they have seen before, and showing up consistently is most of that.
It will not usually produce enquiries as directly or as quickly as paid advertising or search. Treating it as a direct-response channel is how businesses conclude social does not work for them.
It works best alongside something that captures the interest it creates — otherwise attention arrives and has nowhere to go.
How it is scoped
Priced monthly, according to how much is being produced and how many platforms it covers. Posting well on one platform beats posting thinly on four.
Where content is boosted with paid spend, that budget is separate and goes straight to the platform on your own account. It is never marked up.
Common questions
Which platforms should we be on?
Whichever your customers use, which is usually fewer than people expect. Being genuinely good on one beats being absent-in-practice on four.
Do I need to be on camera?
It helps, and it is not required. Plenty works without it — but a business owner willing to appear usually outperforms one who is not, and it is worth knowing that before deciding.
How long before it does anything?
Longer than advertising and shorter than SEO. Consistency matters more than volume; three months of steady posting beats one month of ten posts a week followed by silence.
Want to know if this is worth doing?
Tell us what is happening in your business and you will get a straight answer about whether this would help — including if the answer is no. Nothing to pay for the conversation.
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